The third generation of coffee farmers since 1965 decided to expand their skills, from farming to producing roasted packaged coffee beans. Thus, they needed a name, a logo, video and photos which could get into new market horizons.

This new brand is naming Nubado (Cloudy) due to the land features that are rich in nutrients due to the moist Pacific winds hitting the Andean mountains chain. The clouds generated by this phenomena allow existence a whole ecosystem known as «Bosque de Niebla» (Fog Forest).

The graphic elements in the label are representing the three Andean mountains chain, an abstract geometrical aboriginal pattern of «Quimbaya» culture and the cloud.